Trivago is a German multinational technology company specializing in internet-related services and products in the hotel and lodging industry. It was founded in 2005 by Rolf Schrömgens, Malte Siewert, and Peter Vinnemeier as an online hotel search platform. The company's headquarters are located in Düsseldorf, Germany.

Trivago offers a variety of products and services to help users find, compare, and book hotels worldwide. Its main product is an online hotel search engine that allows users to search and compare hotel prices from multiple booking sites. Users can filter their search results based on various criteria such as location, price, star rating, and user reviews.

The platform also provides information on hotel amenities, photos, and maps. Trivago operates globally, with a presence in over 190 countries and more than 50 localized websites. It has expanded its operations through various subsidiaries, joint ventures, and partnerships.

Notably, the company acquired tripl, a machine learning startup, in 2017 to enhance its personalization capabilities. Trivago also entered into a joint venture with Expedia Group in 2013, which allows it to access Expedia's hotel inventory and customer base. In terms of market position, Trivago is one of the leading online hotel search platforms globally.

It competes with other major players in the industry such as Booking. com, Expedia, and Airbnb. Trivago reported global sales of €1.

04 billion in 2019. However, the company has faced challenges in recent years as the competition in the online travel market intensifies. Trivago has made significant changes to its strategy and product lineup to fuel its growth.

In 2018, the company shifted its focus from performance-based advertising to providing a more personalized and comprehensive hotel search experience. It introduced new features such as Hotel Manager Pro, which allows hoteliers to better manage their online presence and enhance their visibility on the platform. As of the latest information available, Trivago continues to actively operate and innovate in the hotel search industry.

It regularly updates its platform and features to meet user demands and stay competitive. However, no noteworthy events or major changes in the company's strategy have been reported in recent times