New Balance is an American footwear and apparel company based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company by William J. Riley.

Initially, the company specialized in providing arch supports and other accessories for people with foot-related issues. Over the years, New Balance expanded its product lines and started manufacturing athletic shoes. The company's headquarters are located in Boston, Massachusetts, and it also has manufacturing facilities in the United States, as well as in the United Kingdom.

New Balance prides itself on producing a significant portion of its shoes domestically, making it one of the few major athletic shoe companies that still manufacture shoes in the United States. New Balance offers a wide range of products, including performance running shoes, lifestyle footwear, apparel, and accessories. Its running shoes are renowned for their comfort and superior quality, and the company also caters to athletes in other disciplines such as basketball, soccer, and tennis.

On a global scale, New Balance has a strong presence and operates in various countries, including the United States, the United Kingdom, China, Japan, and Canada. The company has numerous subsidiaries, joint ventures, and partnerships around the world. For example, New Balance has a joint venture in China called New Balance (China) Co., which has allowed the company to tap into the rapidly growing Chinese market.

New Balance has consistently held a significant market position, particularly in the United States. While it has faced fierce competition from other athletic shoe giants, such as Nike and Adidas, it has carved out a niche for itself by focusing on high-quality products and catering to a wide range of athletes and individuals seeking comfort and performance. The company has seen several significant events and achievements throughout its history.

In the 1960s, New Balance introduced the Trackster, the world's first running shoe with a ripple sole. In 2006, the company celebrated its 100th anniversary and launched the NB ZIP model, which became a symbol of its centennial celebration. Currently, New Balance continues to innovate and expand its product lineup.

It collaborates with athletes and designers to create new designs and technologies, emphasizing both performance and style. The company remains committed to its core values of integrity, teamwork, and total customer satisfaction. New Balance's current status shows a strong global presence and a loyal customer base.

As of the latest updates, the company has continued to release new shoe models and expand its market reach. With ongoing partnerships and collaborations, New Balance is poised to maintain its position as a major player in the athletic footwear industry