Guess's asset
Guess

@guess.com

Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.

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About

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Guess is an American clothing brand known for its innovative and trendy designs. Founded in 1981 by the Marciano brothers, Guess quickly gained popularity and became a leading name in the fashion industry. The company's headquarters are located in Los Angeles, California.


Guess offers a wide range of products including clothing, accessories, footwear, and perfumes for both men and women. The brand is known for its high-quality materials and modern aesthetic. Guess operates on a global scale with stores in more than 100 countries.


The company has also expanded its presence through e-commerce, offering customers the convenience of shopping online. Guess has several noteworthy subsidiaries and partnerships. It has collaborated with various celebrities and designers, including Jennifer Lopez and A$AP Rocky, to create exclusive collections.


The brand also has joint ventures with companies like Brunello Cucinelli and Marc Fisher Footwear. In terms of market position, Guess has established itself as a prominent player in the fashion industry. The brand's global sales have been consistently strong, with a strong presence in both North America and Europe.


However, it faces competition from other fashion giants such as Zara and H&M. Over the years, Guess has achieved significant milestones and undergone strategic changes. In the 1990s, the brand expanded its product offerings to include watches and accessories.


It also opened flagship stores in major fashion capitals like New York and Paris. In recent years, Guess has focused on sustainability and has made efforts to reduce its environmental impact. As of the latest updates, Guess continues to be a leading fashion brand.


The company regularly introduces new collections and collaborations to stay at the forefront of the industry. It remains committed to its core values of innovation, quality, and style

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