Ferrari is an iconic luxury car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1939 as Auto Avio Costruzioni, the company quickly gained recognition for its high-performance sports cars. Today, Ferrari is synonymous with luxury, speed, and exclusivity.

The company's headquarters is located in Maranello, a small town in northern Italy. Spread over an area of more than 290,000 square meters, the headquarters houses various departments such as design, production, research and development, and administration. It also includes the famous Fiorano Circuit, where Ferrari tests its cars and conducts racing activities.

Ferrari primarily focuses on manufacturing and selling high-performance sports cars. Its product lineup includes models such as the 488 GTB, F8 Tributo, SF90 Stradale, and the flagship model, LaFerrari. In addition to cars, the company also offers customization services through its Tailor-Made program, allowing customers to personalize their vehicles based on their preferences.

The company operates on a global scale, with a strong presence in key markets worldwide. Ferrari has an extensive retail network, consisting of authorized dealerships and showrooms in major cities around the globe. The company has also established several noteworthy subsidiaries, including Ferrari North America, Ferrari China, and Ferrari Middle East.

In terms of market position, Ferrari is an industry leader in the luxury sports car segment. The brand's distinct combination of exclusivity, craftsmanship, and performance has earned it a loyal customer base. Despite producing limited quantities to maintain exclusivity, Ferrari has consistently recorded strong global sales, with its revenue and profit margins consistently reaching new heights.

Over the years, Ferrari has achieved numerous notable milestones and accomplishments. These include winning multiple Formula One Championships, introducing groundbreaking technologies, and collaborating with prestigious brands like Hublot and Puma. The brand's strategy has also evolved to focus on sustainability, with the launch of hybrid models and plans to introduce electric vehicles in the near future.

Currently, Ferrari is expanding its product portfolio with the introduction of new models and special editions. The company continues to leverage its strong brand equity and heritage to maintain its position as the epitome of luxury and performance in the automotive industry