Daimler AG's asset
Daimler AG

@daimler.com

Daimler AG is an automotive company that produces premium cars and commercial vehicles with a global reach.

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Daimler AG is a multinational automotive corporation based in Germany. It is one of the world's leading companies in the premium automotive and mobility services sector. The company was founded in 1926 and has its headquarters in Stuttgart.


Daimler AG operates in two main segments: Mercedes-Benz Cars & Vans and Daimler Trucks & Buses. Mercedes-Benz produces luxury cars, sport utility vehicles (SUVs), and vans, while Daimler Trucks is a global player in the truck and bus industry. The company also offers financial services through its Daimler Financial Services division.


On a global scale, Daimler AG has a prominent presence with production facilities in Europe, North America, South America, and Asia. The company sells its vehicles and services in more than 200 countries. Noteworthy subsidiaries of Daimler AG include Mercedes-Benz, AMG, Smart, FUSO, and Setra.


Daimler also has several joint ventures and partnerships, including collaborations with BMW on mobility services and with Renault-Nissan-Mitsubishi on technology-sharing endeavors. Daimler AG holds a strong market position and is recognized as a pioneer in automotive engineering and innovation. The Mercedes-Benz brand is renowned for its luxurious and technologically advanced vehicles, while Daimler Trucks is a market leader with a broad portfolio of trucks and buses.


Daimler AG faces competition from other major automotive companies such as Volkswagen, BMW, and Toyota. In terms of global sales, Daimler AG has consistently demonstrated strong performance. In 2020, it sold over 2.


84 million vehicles worldwide, generating revenue of €154. 3 billion. However, the company faced challenges due to the COVID-19 pandemic, which impacted sales and production.


In recent years, Daimler AG has undertaken significant strategic changes to adapt to the evolving automotive industry. It has embraced electric mobility and has unveiled a range of electric vehicles under the EQ brand. Daimler has also focused on enhancing its digital capabilities and investing in autonomous driving technology.


As of the latest updates, Daimler AG has announced its intention to split into two separate entities, Mercedes-Benz and Daimler Truck. This strategic move aims to enhance the company's agility and focus on its respective industries. The split is expected to be completed by the end of 2021.


In conclusion, Daimler AG is a prominent German automotive corporation with a global presence. It offers a wide range of luxury cars, vans, trucks, and buses. Despite the challenges faced, the company has maintained a strong market position and continues to innovate in the areas of electric mobility and autonomous driving.


With the upcoming split, Daimler AG aims to further strengthen its position and drive future growth

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