Our website categorization API is highly accurate, a simple lookup to a company will classify its industry within 400+ possible topic categories.
Our classification taxonomy is based on the IAB V2 standard, it can be used for 1-1 personalization, marketing segmentation, online filtering and more.
Website categorization can be used for:
Personalization (e.g. show relevant headline based on the industry).
Database enrichment (e.g. enrich user profiles).
Content filtering (e.g. ban websites from specific industries).
SIC stands for "Standard Industrial Classification" and its initial purpose was to create a standard various government agencies could use. The SIC standard hasn't been updated since 1987, but it is still in use by some areas of the government (e.g. SEC).
NAICS is an acronym for the North American Industry Classification System and its purpose is to create an industry standard to categorize & compare businesses in the US, Canada, and Mexico. The NAICS standard focuses on the primary sector and is revised each every five years (the latest version is 2017).
IAB (Interactive Advertising Bureau) is a trade group representing online publishers and advertisers. They help establish industry best practices by developing various standards such as the IAB Taxonomy.
We can scale to millions of requests and keep being stable under heavy workloads.
Your time is valuable which is why our APIs are simple to use and easy to integrate.
Our customer success team is always here to answer any of your questions.
Each endpoint is thoroughly documented with examples so you can quickly get started.
whether it’s a new feature or integration.
and help us shape our product roadmap.
the good, the bad and the ugly.